Communicating Dissent and Activism: Routledge New Directions in PR Communication

Edited by Ansgar Zerfass, Bob Rehak, and Christina Schäfer, Communicating Dissent and Activism: Routledge New Directions in PR Communication is a comprehensive exploration of the role of public relations in social movements and activism.

Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research)

by Vic Parsons

4.8 out of 5

Language	:	English
File size	:	2162 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	317 pages
Hardcover	:	138 pages
Item Weight	:	1.3 pounds
Dimensions	:	11.3 x 0.39 x 8.74 inches

FREE

The book brings together a team of international scholars to examine the various ways in which public relations can be used to support and promote social change. The contributors provide case studies of successful and unsuccessful campaigns, and offer insights into the challenges and opportunities of communicating dissent and activism.

The Role of Public Relations in Social Movements and Activism

Public relations has a long history of involvement in social movements and activism. In the early 20th century, public relations professionals played a key role in the women's suffrage movement, the civil rights movement, and the labor movement.

In recent years, public relations has become increasingly important to social movements and activists. This is due in part to the rise of social media, which has given activists new tools to reach a wider audience and mobilize support.

Public relations can play a vital role in helping social movements and activists to achieve their goals. By raising awareness of an issue, building relationships with the media, and engaging with the public, public relations professionals can help to create a climate of change.

Case Studies of Successful and Unsuccessful Campaigns

Communicating Dissent and Activism includes a number of case studies of successful and unsuccessful public relations campaigns. These case studies provide valuable insights into the challenges and opportunities of communicating dissent and activism.

One of the most successful public relations campaigns in recent history is the #MeToo movement. The #MeToo movement was started in 2017 by actress Alyssa Milano, who encouraged women to share their stories of sexual harassment and assault on social media.

The #MeToo movement quickly went viral, and within a matter of months, millions of women had shared their stories. The movement has led to a number of high-profile resignations and firings, and has helped to raise awareness of the issue of sexual harassment and assault.

Another successful public relations campaign is the Black Lives Matter movement. The Black Lives Matter movement was started in 2013 in response to the police killing of Michael Brown, an unarmed black teenager.

The Black Lives Matter movement has used a variety of public relations tactics to raise awareness of police brutality and racial injustice. These tactics include organizing protests, holding press conferences, and engaging with the media.

The Black Lives Matter movement has been successful in raising awareness of police brutality and racial injustice. However, the movement has also been criticized for its use of violence and its lack of clear goals.

Challenges and Opportunities of Communicating Dissent and Activism

Communicating dissent and activism can be a challenging task. Activists often face opposition from those who disagree with their views. They may also face harassment and intimidation.

Despite the challenges, there are also a number of opportunities for communicating dissent and activism. Social media has given activists new tools to reach a wider audience and mobilize support.

Public relations professionals can play a vital role in helping activists to overcome these challenges and achieve their goals. By providing strategic advice, media training, and other support, public relations professionals can help activists to communicate their message effectively and build relationships with the public.

Communicating Dissent and Activism is a valuable resource for anyone interested in the role of public relations in social movements and activism. The book provides a comprehensive overview of the field, and offers insights into the challenges and opportunities of communicating dissent and activism.

The book is essential reading for public relations professionals, activists, and anyone else interested in social change.

Protest Public Relations: Communicating dissent and activism (Routledge New Directions in PR & Communication Research)

by Vic Parsons

4.8 out of 5

Language	:	English
File size	:	2162 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	317 pages
Hardcover	:	138 pages
Item Weight	:	1.3 pounds
Dimensions	:	11.3 x 0.39 x 8.74 inches

FREE